Let’s Get Tactical: Best Time To Post On YouTube In 2022

 

YouTube continues to blaze the trail for video content. As of January 2022, the total global monthly active user count for YouTube is at 2.6 billion (yep – with a B)! Just in the US alone, YouTube is predicted to hit210 million viewers in 2022! If you have the right video content, your audience is ready and waiting on YouTube. Knowing the best days and times to post can maximize your views and will be a present for all your hard work. If you already know YouTube is your jam, the next step is perfecting your posting strategy. We will deep dive and tell you the best time to post on YouTube to maximize your reach, get more thumbs up and get the non-stop subscriber bell ringing!

When is the best time to post on YouTube?

While viewers have 24/7 access to video content, posting anytime won’t get you the engagement you desire. With that it’s also super important to post consistently to grow your subscriber base and feed the YT algorithm. In YouTube, the rules of publishing videos are similar to broadcasting on television. If you post at the right time, you will surely stop the skip and scroll. But even as simple as those sounds, there’s a lot that goes into clicking ‘publish’ at the right time.

The best time for uploading and posting videos are different. Uploading and publishing are not the same. Uploading is the work you do to get your video ready to publish while publishing is releasing your creation into the wild. If you’ve uploaded your content on YouTube, you’ll know and agree that you’ll need plenty of time between the two. The best time to upload YouTube videos is at least an hour before the best time to post YouTube videos. If you want the best possible viewer experience –YouTube needs time to process the video in SD, HD, and 4K. And, assuming that you’re looking to monetize on ads (eventually, if not yet), you’ll want to give YouTube enough time to determine your video’s eligibility. No ads will pop up until your video is in the clear, so definitely you should plan ahead if you’re looking to cash in before the first wave of views. Lastly… no matter how incredible your video is, YouTube will have to work its magic and index your video. No indexing then, YouTube won’t know who to show your video to, and your video won’t show up in search results.

If you’re not sure where to start, these are standard metrics to follow that will help grow your fan base! The universal best times to upload to YouTube (CST or EST): Monday to Wednesday 2-4 pm Thursday to Friday noon – 3 pm and Saturday and Sunday 9 am-11 am. However, your audience may not follow these typical guidelines but location and niche have a great impact when it comes to determining the best time to reach them on YouTube.

 
For example, an entertainment channel will typically have higher traffic over the weekend, whereas a professional channel would perform better during the week’s business hours. Consider your ideal viewer and ask yourself these questions to determine the most likely time they’ll be watching your video content: What is their location, gender, age, occupation? What hours do they work and have off work? When are they watching your videos? All these questions above will help you decide who you’re posting for and the time that works well to serve them.

Next, determine the best time to post YouTube videos. Generally, weekdays from 2-4 pm CST/EST are the best time to upload your videos to YouTube. This is because YouTube traffic is highest from 7-10 pm CST/EST. On weekends, you’ll want to post in the morning from 10-11 am CST/EST as most users are active on YouTube during the afternoon. Tip to have more knowledge is utilize real-time analytics to find the best time to publish YouTube videos. 

 1.Open YouTube Studio

2. Click on Analytics

3. Go to the Overview tab, view the 48-hour window. Using the option to see your viewer activity over the last 48 hours will show you the best time to post YouTube videos for your peak audience. Now that you know the best time to post on YouTube, take a look at this scheduling software that will streamline your posting process and help you plan your content way in advance.

Always hit the best time to post on YouTube with Simplified There’s no better way to boost engagement than to give your people what they want right when they want it! Scheduling posts ensures that you never miss the maximum audience window again. No more scrambling for last-minute content, or worst, forgetting to post entirely. Get ahead and focus on your bigger picture with Simplified ContentCalendar.