Pinterest is the app where we can go when we need inspiration for home decor, clothes, or DIY, only to end up scrolling for hours, captivated by the beautiful ideas pinned by the many users of the app. We’ve all created boards, saved pins for later, discovered new brands, and made a purchase. The platform has never failed to inspire us. However, it’s more than a portal of ideas; it’s a powerful visual marketing tool that brands, creators, bloggers, and digital marketers use to reach newer audiences.
While most businesses keep their marketing efforts centered on Instagram, Facebook, and Twitter, many realize the untapped potential of Pinterest for Business. With 431 million users per month, Pinterest is a growing Social Media Marketing platform with an audience that’s eager to try new things, save ideas and make their next purchase.
How to use Pinterest for Business?
97% of users look for unbranded content meaning that the audience on the
platform is open-minded and ready to see what your brand has to offer allowing
small businesses and new creators to share their content without being
overshadowed by existing competition.
The first step in your Pinterest marketing strategy is to create a business account. You must make a business account(only) for your brand, identify the content on your website or brand page that can be turned into a pin. The idea is to keep it simple, legible, and descriptive for your audience to reach you easily.
8 Simple (but long term) Marketing Strategies to Build Your
Brand Presence on Pinterest
1. 1. Set Realistic Goals
Ideate and understand what you want to achieve with your marketing efforts on
Pinterest? Do you want to grow your blog subscribers, get more brand visibility
or drive more traffic to your sales page? Whatever your end goals, starting
small and setting realistic goals can help you reach your target more
efficiently.
2. Optimize
your Pinterest profile
When setting up your business account, choose
the correct categories to describe yourself/your brand with most popular ones like
travel, health, DIY, beauty & wellness Add a simple logo as your profile
photo, add a cover photo that conveys your brand personality. Add a website URL
and a description of the services your brand offers.
3. Create
stunning visual content
Always Experiment with stunning imagery, instructional infographics, and
30-90secs videos using colors that pop and complement the mood you’re going
for. Always post Hi-res content; anything mediocre will not work on the
platform.
4. Know when to post on Pinterest Timing is of the
essence on Pinterest.
Knowing when to post can make a huge
difference to boost your Pinterest marketing strategy. If you really want to
nail your strategy and grab the most attention, aim for seasonal, festive, or
trending content. Think Christmas, Halloween, Spring-Summer, Fall, and connect
it to your brand.
5. Add keywords to your pins
Keywords help your content climb and organically reach your target audience’s
search page. It’s one of the best ways to capture your audience and sell on
Pinterest without spending money. Pinterest is a visual search engine, so make
sure to add keywords to your bio, profile, titles, Pin descriptions, and even
the image Alt Text. Add hashtags as the infamous ‘#’ helps you reach your
target audience organically.
6. Engage with other brands
The best way to establish trust and transparency is to humanize your brand and
make meaningful personal relationships with other users. Re-pin, comment, and
share the content your followers are sharing and is relevant to your business. Establish
yourself as an expert in your niche by sharing unique tips, uncommon and fresh
advice, plus creating educational posts. A new follower can always brighten the
day of even the most popular influencer, make sure to research and follow users
who either appreciate the type of content you create, show interest in your
competitor’s content, or are related to your niche.
7. Cross-Promote your Pinterest profile
Interlinking and promoting your profile on other social media platforms can
help your loyal following find you on Pinterest. Link your Pinterest feed to
your brand’s website Add the Pinterest link to your email signature, among
other handles and cross-promote your content. Another amazing way to increase
your overall subscribers and followers is to encourage users to pin your site’s
content using the Pinterest save buttons.
8. Track your performance using Pinterest Analytics
Metrics of your overall profile growth The number of people loving or relating
to your content. It shows insights about saved content and re-pins.
Now that you know all about starting your Pinterest for
Business account, you need a tool that can help you do it all. Simplified is an
all-in-one Social Media Marketing tool with advanced features like design,
editing, AI writer, and content scheduler that can help with all your Pinterest
Marketing needs.
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